Created by art director Davide Bedoni, the Swoosh Art project takes recognizable paintings from the renaissance and beyond, and turns them into unabashed Nike ads. In each painting, the swoosh is inserted so that it is central to the action–sometimes even woven through the limbs of the painting’s subject. It obviously looks rather jarring to see art refurbished into ads, but this work of satire doesn’t seem beyond the realm of possibility. [Read more...]
In honor of yesterdays Nike Women Half Marathon D.C., Nike Georgetown has released the “We Run DC” limited collection, a set of exclusive women’s shoes made up of the Nike Free 5.0+, the Nike Roshe Run Woven and the Nike Studio Wrap Pack. Check them out [Read more...]
Get a closer look at the upcoming release of the Nike Air Max 1 FB Pack, dropping in two eye-catching colorways. After recent releases the likes of the “Home Turf” London and an Engineered Mesh Pack that showcase Nike’s technical prowess, the AM1 FB Pack returns with two strong colorways across their mesh, leather, and rubber builds, including a Black/Pink Flash/Mint and a Metallic Silver/Current Blue, both rocking the pop long their full-length mudguard. The Air Max units also pick up some complementary colors down in the crisp, white midsoles, but the Swoosh stamped inside the in-sole ratchet back up the heat. Peep them HERE
Nike continues to do their best to woo the lady sneakerheads with the arrival of this new Air Max 1 Hyperfuse Premium in a very spring colorway. Built with the brand’s new signature uniform construction, this hybrid runner uses Hyper Blue across its upper above its white base, which is protected by a Total Crimson mudguard. Hits of orange accent the look on the inner liner and the top eyelets, while blue laces tie the look together. Take a closer look at this new Women’s Air Max 1 Hyperfuse Premium after the jump and make sure to mark your calendars for its June 2013 release.(Via)
Next time you see a group of oversized January dieters jumping around in undersized lycra, try not to be so offended, because the makers of the stretchy fabric are taking steps to go green. Swiss company INVISTA, owner of the Lycra brand, announced last week that it has joined the Sustainable Apparel Coalition (SAC), which counts high profile brands including Nike, Marks & Spencer and Levi’s among its members. SAC last year unveiled the Higg Index aiming to help clothing companies identify opportunities to reduce the environmental and social impacts of their products. INVISTA has said it will now help SAC further refine the index, providing data and resources to the group so that its partners can better calculate the environmental impact of the lycra they use in garments.Bob Kirkwood, INVISTA Apparel executive vice-president of marketing and technology, said environmental stewardship is a core principle of its operations around the globe. “INVISTA pursues its sustainability vision through its commitment to manufacturing processes, our products and the environment- while seeking to minimize waste and improve the environmental, health and safety aspects of its products and processes,” he said.
“As a global leader and integrated supplier for the textile industry, we look forward to working with the SAC to advance environmental stewardship and sustainability.”
Nike celebrates how far women’s sports have come by featuring elite athletes who defied convention—women who wanted to play so badly, they wrote their own rules. #MAKETHERULES
Nike has unleashed “Game On, World” as a way of using fitness data as a springboard for Nike+ wearers to work harder. Throughout the spot, we see pro-athletes leap through the air into drainpipes à la Mario and Luigi of the classic Super Marios Brothers Game and barrel through levels like Sonic the Hedgehog. Speed is of the essence as the series of challenges aim to inspire all Nike+ wearers to exceed their personal bests.
The Nike+ fitness tracking system has been around for years, but integrating the technology with shoes has only been introduced in the last year. For basketball there’s the Nike Hyperdunk+, and for men/ women’s training Lunar Hyper workout+ and Lunar TR 1+. All feature the new Nike+ Pressure Sensor that tracks its wearer’s movement with their movement data wirelessly transferred to apps (available on iOS 4S phones only).
To view video [Read more...]
Purportedly sighted on Mark Parker’s wrist when the Nike CEO presented the original Nike+ FuelBand back in January, most thought of the “transparent” Nike+ FuelBand to be Nike-exec only model, till now. Worn in public by tennis pro Serena Williams during her most recent appearance at Wimbledon, Nike officially announced the availability of Nike+ FuelBand “Ice” or in the clear colorway. [Read more...]
Yesterday saw the launch of the first Flyknit Collective workshop at 1948. Kicking off with “Sustainability”, our eager participants had an introduction to the week via a think tank discussion on sustainability in public and private space. [Read more...]