Beyoncé Stirs Whitewash Controversy


Beyoncé Knowles has been lambasted for looking Caucasian.

The singer has just released her newest promotional ad for her album 4.

Beyoncé’s bright blond hair and bleached eyebrows in the promo are simply too blanch for some critics.

“I think in a lot of ways [Beyoncé is] culpable because there’s history there,” founder of blog Lincoln Anthony Blades told the Daily News. “She’s not saying explicitly you have to lighten your skin, but it does carry that inherent message.”

Beyoncé has been criticized before for looking like a white girl. In a 2008 ad for cosmetics company L’Oréal, the singer’s skin appeared abnormally light.

Filmmaker D. Channsin Berry who helmed Dark Girls, a documentary exploring discrimination faced by dark-skinned black women, thinks the singer’s neutralized ethnicity is a requisite for successful marketing.

“[Beyoncé is] doing what she needs to do to be accepted worldwide and keep those sponsors happy,” D. contends.

Skin color in the black American community has been a contentious issue since early members of the African diaspora crunched their feet in the dirt of the state of Virginia in the 17th century.

Mixed race house Negroes got to serve the master in the comfort of his Deep South Confederate mansion while the plantation’s darkies were bloodying their hands picking cotton in the grueling heat outside.

An obsolete dialogue that still rages without addressing the issue.

Who are black Americans?

The descendants of African tribesman, Native American tribesman, European slave owners. Partially, in between and wholly all of these.

What is being whitewashed? Were the first members of the African diaspora not sanitized of their heritage when slave owners ripped tongues from the mouth at the sound of a native utterance?

America has been bleached since the Indians dwindled from small pox.

Now, with tanning beds at the peak of popularity, there is an opportunity to change the hue of pop culture.

Blackwash: bust out the Sharpie.



Alexa Meade


Alexa Meade paints her subjects, literally.

Juxtapoz has an interview here

via: world’sbest


Vancouver Olympic Village (vancouver 2010)



After the Games, the Olympic and Paralympic Village Vancouver will be the first phase of a model sustainable community known as Southeast False Creek. It will house approximately 3,000 residents in 1,100 units, including 250 affordable housing units and 100 rental units. It will become a complete community with shopping and services available in commercial spaces surrounding the community plaza. Other amenities will include parks, a community centre with a non-motorized boating facility, and a restored heritage building.

Sustainability Attributes

This project will transform a former industrial brownfield area into a showcase of sustainable living. It will certify under the new LEED for Neighbourhood Development pilot to LEED Gold standard. Each building site will also certify to LEED Gold standard for new construction, except for the community centre, which will certify to LEED Platinum level — making it one of the highest-rated environmentally designed buildings in Canada. The project is also to be certified under the SAFER homes standard, meaning that all units will be readily adaptable for accessible living.

  • The design of the Vancouver Village and surrounding landscape won the Federation of Canadian Municipalities Award for Sustainable Transportation in 2006. The award was given for the Village’s Sustainable Transportation Plan based on City Council’s transportation hierarchy of pedestrians first, then cyclists, then public transit, and then local/shared automobile use.
  • The City of Vancouver is targeting LEED (Leadership in Energy and Environmental Design) green building certification for all new buildings. The community centre at this venue is targeting LEED Platinum certification — making it one of the highest-rated environmentally designed buildings in Canada. For all other buildings on-site, the City is targeting LEED Gold.
  • Demonstrating smart site selection, the Village is a catalyst for the redevelopment of a former industrial area through the ecological restoration of the shoreline and contaminated lands, and the reduction/elimination of contaminants potentially entering the aquatic environment.
  • The creation of significant wildlife habitat through green space and foreshore rehabilitation, which includes the reintroduction of an intertidal marine habitat and the planting of
    indigenous vegetation.
  • A neighbourhood energy utility will serve the Village’s space heat and hot water generation needs, using heat captured from the main line of the sanitary sewer.
  • A Net-Zero Energy Building pilot project for one of the city’s affordable housing buildings will include energy consumption monitoring, solar recovery, waste-heat capture and reuse, and above-LEED standards in energy conservation.
  • Green roofs are targeted for a minimum 50 per cent of the building’s total footprint.
  • Water efficiency programs will minimize reliance on the municipal system by harvesting rainwater for building use, resulting in overall potable water consumption reduction of 40 to 50 per cent.
  • Buildings will include car share vehicles and electric vehicle hook ups.




“Unleash your Lego.”

Advertising Agency: McCann, Oslo, Norway
Art Director: Geir Florhaug
Copywriter: Frank Standal Dybhavn
AD assistant: Robin Hagen, Nettan Stubberud
Account Director: Paal Tarjei Aasheim
Photographer: Svein Utigard
Published: December 2009