
One day all cars will be like this… Viva
Organic Lifestyle Group
ATLANTA - Global musical artist and producer will.i.am and The Coca-Cola Company are collaborating with other iconic brands to inspire a global movement with the launch of EKOCYCLE™ — a stand-alone brand initiative dedicated to helping encourage recycling behavior and sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material.
The EKOCYCLE brand initiative was developed to educate consumers about everyday recycling choices and empower their purchasing decisions as part of a social change movement. The initiative supports recycling by helping consumers recognize that items they consider waste today may be a part of a lifestyle product they can use tomorrow. With a dedication to supporting a more sustainable environment, the EKOCYCLE brand initiative will identify products, such as assorted plastic bottles and aluminum cans that can be repurposed into recycled content for fashionable and valuable lifestyle products. It will also encourage demand and use of recycled materials, and reinforce the importance of recycling finished products.
“With the EKOCYCLE brand, I’m on a mission to educate and inspire consumers around the globe to seek out more sustainable lifestyle choices that will ultimately play a part in the movement toward a world with zero waste,” said global musical artist and producer, will.i.am. “By making products that contain recycled materials more attractive to both businesses and consumers, everyone can do their part to keep the cycle going to turn discarded waste into cool, new items. The Coca-Cola Company shares this vision and together working with local communities worldwide we will showcase the greater value of recycling, as well as selecting products that feature recycled materials.” [Read more...]


“EnergySaver allows you to analyze your current and estimate your future energy consumption instead of just analyzing or tracking past energy consumption. EnergySaver also enables you to customize and analyze each appliance’s energy consumption instead of just the overall consumption. By analyzing each appliance’s current energy consumption, you can make real changes that will translate into more money in your wallet.”
Yesterday Nike unveiled their Soccer National Team Kits. The jerseys are not only beneficial to the athletes, but there also helping out earth at the same time. Using recycled polyester for the jerseys helps maintain a smaller carbon footprint and Nike continues to use the Dri-fit system for their designs.

Seems like Wal-Mart has flown under the radar in playing it’s part in going green. Recently Wal-Mart released it’s latest sustainability report, which shows how much it has reduced waste, increased locally grown produce, increased renewable energy usage, and a whole lot of other interesting things. Here are some more interesting facts:


INFOGRAPHIC by EPEAT.

Looks like Nascar is joining the going green party. Roush Fenway Racing has put out a statement that they will now use recycled motor oil.

Snow Lizard has just released some pretty interesting information. They are gearing up to release their AQUA TEK S case for the Iphone 4 and 4s. The really cool thing about these cases are: they are battery charged, waterproof, and solar-powered. The starting price for these cases are $129.99. If you have a Iphone 4 or 4s, will you be investing in one?

I think we all know how bad plastic bottles are for our planet, and I’m pretty sure you’ll are thinking “well where else am I going to get something to drink”. Well how about your neighborhood drinking fountain. I’m pretty sure you’ll will then say “well where am I going to find a drinking fountain in my neck of the woods”. Well your in luck!! Just in time Android has released an app that helps you locate any local drinking fountains. If you are interested make sure you grab the app here WeTap.

Newly released info from the European Wind Energy Association, shows that 21% of new electrical capacity in Europe came from wind power in the year 2011. This is only 1% point less than newly innovated natural gas-fired plants. The rest of the info can be found here EWEA.

The New York Times wrote
The Federal Highway Administration’s Value Pricing Pilot Program awarded $1.5 million for the initiative through the San Francisco Metropolitan Transportation Agency, the project’s fiscal sponsor. Ultimately the money will go to the local nonprofit City CarShare, which plans to integrate the e-bikes and trailers with its existing car sharing service, and to the Transportation Sustainability Research Center at University of California, Berkeley, which is responsible for assessing the impact and lessons learned from the project.
In essence, the goal is to find out how many car-share trips will be replaced with electric bicycle trips, and what factors influence the switch. City CarShare will receive $760,000 of the grant money, covering some 40 percent of the costs over three years for 90 e-bikes at about 25 locations.
The organization plans to roll out 45 bikes in the second half of this year and 45 more by the end of 2013, mostly in San Francisco but in Berkeley as well.

“Classroom of the Future” is the new school, and school system that Australian firm LAVA plans to incorporate in the future. They plan to encourage kids exploration and understanding of the world. The rest of the story can be read here JAVA.

Once again Nike has changed it’s way of advertising. Over the numerous years Nike has made significant change. Just this year alone Nike will spend about $2.4 billion on advertising, while also decreasing it’s TV and print in the U.S. by nearly 40%. This has a lot to do with more consumers shopping online, and many people falling into the technology age. For more info head on over to CNN Money.
Winner of the 2005 Pratt Product Design Competition, this clever trash can allows you to store and reuse the plastic bags that you collect from shopping in a neat, organized way.
$18 – Also available in black.
Amazon
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