Forget Google Glass; the tech giant is in the footwear business now. Or at least it was at the SXSW series of film, interactive, and music festivals in Austin on Monday. Together with Adidas, the technology giant unveiled its concept “Talking Shoe,” a smart sneaker designed to get people off the couch and exercising. But Google didn’t just see fit to give the shoe the usual moving parts (an accelerometer, a gyroscope, a pressure sensor, Bluetooth connectivity). The sneaker also boasts a personality, one that is alternatively cheering and jeering depending on your level of activity. Peep the video [Read more...]
Next time you see a group of oversized January dieters jumping around in undersized lycra, try not to be so offended, because the makers of the stretchy fabric are taking steps to go green. Swiss company INVISTA, owner of the Lycra brand, announced last week that it has joined the Sustainable Apparel Coalition (SAC), which counts high profile brands including Nike, Marks & Spencer and Levi’s among its members. SAC last year unveiled the Higg Index aiming to help clothing companies identify opportunities to reduce the environmental and social impacts of their products. INVISTA has said it will now help SAC further refine the index, providing data and resources to the group so that its partners can better calculate the environmental impact of the lycra they use in garments.Bob Kirkwood, INVISTA Apparel executive vice-president of marketing and technology, said environmental stewardship is a core principle of its operations around the globe. “INVISTA pursues its sustainability vision through its commitment to manufacturing processes, our products and the environment- while seeking to minimize waste and improve the environmental, health and safety aspects of its products and processes,” he said.
“As a global leader and integrated supplier for the textile industry, we look forward to working with the SAC to advance environmental stewardship and sustainability.”
The video embedded below, which took over the sports Internet on Wednesday, shows Victor Dukes — a high school sophomore in Jonesboro, Ark. — quite literally taking flight to throw down a vicious one-hander while looking down at the rim and injuring some poor wannabe defender in the process. Watch and see [Read more...]
According to a report from Sports Illustrated, at least seven NFL players have gotten rid of their personal firearms following this month’s horrific episode when Kansas City Chiefs linebacker Jovan Belcher shot his girlfriend dead, then turned the gun on himself.
One player reportedly turned in multiple weapons to his franchise’s security detail, “telling his team’s personnel that he didn’t trust himself with the guns.”
Firearms have again entered the public debate after the Belcher tragedy, with normally-non-controversial commentators like Bob Costas noting correctly that if the linebacker hadn’t possessed a gun, “he and Kasandra Perkins would both be alive today.”
Studies show that having a gun in the home increases the chances of homicide two to three times, and gun death rates are seven times higher in states with high household gun ownership rates. The presence of a firearm in the home also increases the risk of homicide for women by five times and two-thirds of women killed with guns each year die in domestic disputes.
Cleveland Cavaliers point guard, and reigning NBA Rookie of the Year, Kyrie Irving is the newest member of the Foot Locker Team Approved, and helped Foot Locker kick off its #weekofgreatness campaign.To view commercial [Read more...]
In the company of such mind-bending creations as NASA’s Z-1 Space Suit, The Curiosity Rover and Google Glass, TIME Magazine has named the Nike Flyknit Racer as one of the best inventions of 2012. Noting the construction techniques that not only made the sneaker lighter but also more form-fitting, they also point to its Eco-friendly ambitions as to why the $150 trainer is such a useful creation.
We’re quickly approaching every diet and workout regimen’s most troubling part of the year where holiday eating and cold weather combine to derail everyone’s best of intentions. Get a head-start on that New Year’s resolution that you know you’re going to make or even supplement your usual training with Nike+ Kinect Training for Xbox 360, which puts some of the best training tools and movements directly in your living room. Using the Kinect sensor, the game works with you to create a personalized workout program that monitors your progress, tests your development every four weeks, and gives you a great excuse to play video games with your girlfriend. With the help of the sensor, you get real-time feedback on the positions and movements to make sure you’re doing them correctly without slouching or wimping out. You can also participate in challenges with your friends and others around the globe. The Nike+ Kinect Training for Xbox 360 is available now at Nike’s online store.
Check out the inside story on the KD V, Kevin Durant’s fifth Nike shoe. The number 5 acts as inspiration: 5 players united on the court, 5 sides of the nation’s pentagon, 5 corners of a star, and what that means to #35. [Read more...]
Via the Jordan Brand
“For the CP3.VI launch, we created a live “frozen” moment using a chain of Chris Paul doubles in Venice Beach, CA. What unfolds is a unique traction story of how CP3 cuts through L.A.” to watch video [Read more...]
When Jay-Z was announced as part owner of the recently Brooklyn-based Nets franchise, everyone from casual sports fans to savvy business minds wondered what Shawn Carter’s actual impact would be on the franchise. While he only owns one-fifteenth of a percent (while Mikhail Prokhorov owns 80 percent), the piece makes it very clear that he has had his hands in everything from uniform design to arena music choices. Below, choice excerpts can be found while the entire editorial can be read at The New York Times.
He helped design the team logos and choose the team’s stark black-and-white color scheme, and personally appealed to National Basketball Association officials to drop their objections to it (the N.B.A., according to a person with knowledge of the discussion, thought that African-American athletes did not look good on TV in black, an assertion that a league spokesman adamantly denied). He counseled arena executives on what kind of music to play during games. (“Less Jersey,” he urged, pushing niche artists like Santigold over old favorites like Bon Jovi.)
Suite owners will have access to a Champagne bar serving Armand de Brignac, an expensive bubbly that Mr. Carter promotes and in which he holds a financial interest, according to a biography by a writer for Forbes. The arena will contain a 40/40 Club, an iteration of his sports-bar-style nightclub chain. There will be a Rocawear store, selling his clothing line, on the arena’s exterior. Even the advertising agency used by the Nets, Translation, is half-owned by Mr. Carter.