City of Toronto pulls great anti-littering campaign

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The City of Toronto is buried in lawyers. Try to pay a parking ticket online and you have to check through pages of acknowledgements and disclosures that make most software EULAs read like Sandra Boynton. So how did they not see this one coming? Advertising agency Publicis Canada mashed together the typical litter you might find on a city street to deliver messages describing the kind of people who litter, Say Reese’s Pieces and Gatorade to get Pig; [Read more...]

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5 Tips For Summer Running

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While surfing the net in search of health tips, I came across an interesting to-do list for runners venturing into the summer heat. Below, @jason_devaney1 gives a few pointers on how to remain active and healthy when running  during the dog days of summer.

 1. Hydrate

Hydration is never more important than during a hot summer run. Your body heats up as you work out, and some people can lose five or 10 pounds of sweat during a long run. You can do one of three things: Drive your running route ahead of time and stash some water and sports drink in various spots, bring a fuel belt, or leave cold drinks at your house and run a loop past it every few miles so you can drink up.

2. Dress Lightly

Now is clearly not the time of year to be wearing running pants or heavy base layers. A pair of light, breathable running shorts, along with a top made of a wicking material, is all you need. Throw on a hat and sunglasses to protect your scalp and face from the sun, and wear sunscreen—particularly on your nose, arms, neck, and legs (the back of my calves always burn). If you’re wearing a tank top, be sure to get your shoulders.

3. Be Prepared

You should be prepared for every run, whether it’s 20 degrees and snowing, 85 and sunny and everything in between. Being prepared means bringing identification (try a Road ID), cash and/or a credit card and a phone. You never know what can happen out there. Heat exhaustion and heat stroke are very serious … if you start to feel ill, call for help or flag down a motorist.

 4. Cool Down

When you return home from your summer run, you’re most likely drenched with sweat and feeling overheated. Grab a drink of cold water and hop in the shower. Turn the water as cold as you can stand it and let your body cool down. Or, if you’re feeling particularly bold, give yourself an ice bath and bring your body temperature down to a normal level again.

 5. Ease Into It

After months of running in colder temperatures your body won’t be used to pounding out 15 miles in the hot summer sun. So don’t jump right into it. If you have a long run scheduled and the forecast calls for temperatures in the 90s, head out before sunrise when it’s not as warm. Or wait until the evening. Try to run along shady paths as much as possible. After a few weeks your body will adapt—but don’t become complacent. If it’s too hot or if you’re not prepared, it’s better to wait a day than to to go put yourself in potential danger.

 

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Smile Project Back to School Carnival

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The Smile Project

Join Broccoli City, in association with the District of Columbia Department of Environment (DDOE) and the District of Columbia Sustainable Energy Utility (DCSEU) for the 2nd Annual Smile Project Back-to-School Carnival would be held on Saturday, August 16th at the Gateway DC Pavilion (1100 Alabama Ave., SE near Congress Height Metro on the Green Line).

The Smile Project encourages a positive mental attitude towards education through having fun and smiling in an effort to excite young students about the upcoming 2014/2015 school year. Students will receive backpacks, notebooks, pencils, pens, books, water bottles, lunch boxes, calculators, and other useful tools and information for learning while supplies last.

This fun-filled afternoon will also feature rides, games, moon bounce obstacle courses, giant slides, water activities, rock climbing, live music, healthy eating demonstrations, food trucks, vendors, and much more!

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4 Things We Need to Give Up to be Happy

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“Happiness is not something ready made. It comes from your own actions.”
~ Dalai Lama XIV [Read more...]

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A BROCCOLI OPPORTUNITY (Film)

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Broccoli City is looking for bright and dedicated interns to help us get ready for the launch of our documentary. Our documentary research/production interns spend 10 hours a week from the confront of there own homes. Helping us pull various details together on documentaries and short videos that focus on issues such as Food Justice, Environmental Justice, and Healthy living in Urban communities.

Qualifications:

- General knowledge and love of Social issues surrounding Food Justice, Environmental Justice, and Healthy living in urban communities.
- Internet Savvy and comfortable using Google Docs
- MUST be comfortable learning and adapting to new technical skills
- Tapped into the health scene (blogs, news sites, social media) (a plus)
- Applicants familiar with Final Cut Pro (a plus)

As a research/production intern, you will provide research and investigative leadership and work closely with our senior executives to investigate, find critical footage, news and other content on specific issues that we’ll be covering in our various campaigns. This is an opportunity for you to learn first hand what it takes to make impactful documentaries and be a part of a team committed to social justice.

Email: Cindy@broccolicity.com if interested.

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The Food & Beverage Monopoly

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It’s a well known fact that the landscape of the food and beverage industry is shaped by a handful of major players. And as the smaller “health-focused” brands continue to infiltrate the market, giant companies have taken notice and are acquiring them without hesitation.

This info graphic gives a detailed look at the specifics behind which major companies own your  favorite brands.

 

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You can not be Bored…

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As it is, we are merely bolting our lives—gulping down undigested experiences as fast as we can stuff them in—because awareness of our own existence is so superficial and so narrow that nothing seems to us more boring than simple being. If I ask you what you did, saw, heard, smelled, touched and tasted yesterday, I am likely to get nothing more than the thin, sketchy outline of the few things that you noticed, and of those only what you thought worth remembering. Is it surprising that an existence so experienced seems so empty and bare that its hunger for an infinite future is insatiable? But suppose you could answer, “It would take me forever to tell you, and I am much too interested in what’s happening now.” How is it possible that a being with such sensitive jewels as the eyes, such enchanted musical instruments as the ears, and such a fabulous arabesque of nerves as the brain can experience itself as anything less than a god? And, when you consider that this incalculably subtle organism is inseparable from the still more marvelous patterns of its environment—from the minutest electrical designs to the whole company of the galaxies—how is it conceivable that this incarnation of all eternity can be bored with being?”

~ Alan Watts, The Book: On the Taboo Against Knowing Who You Are

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Obama Administration Announces Climate Change Funding

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According to the Huffington Post, the Department of Energy has announced plans to allocate $4 billion towards the fight against climate change. In a statement, Energy Secretary Ernest Moniz said:

“As the President emphasized in his Climate Action Plan, it is critical that we take an all-of-the above approach to energy in order to cut carbon pollution, help address the effects of climate change and protect our children’s future. Investments in clean, low-carbon energy also provide an economic opportunity. Through previous loan guarantees and other investments, the Department is already helping launch or jumpstart entire industries in the U.S., from utility-scale wind and solar to nuclear and lower-carbon fossil energy. Today’s announcement will help build on and accelerate that success.”

The Department highlighted several key technologies it anticipates will receive loans, including hydroelectric dams and drop-in biofuels. Earlier this week, Climate Central reported that June was the third month in a row where carbon dioxide levels in our atmosphere topped an average of 400 parts per million. This is the longest amount of time in recorded history that CO2 levels have been this high.

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10 Habits Of People Who Follow Their Dreams

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Photo by Esra Sam

1. They see challenges as opportunities

Most people interpret fears as obstacles and tend to run away from them. People who live their purpose successfully have developed the capacity to see fear as a sign of what they really need to go for and put all their courage and energy into it.

2. They see life as a game.

Having this vision of life opens up space for playfulness and creativity instead of limitation. This also cultivates qualities of resilience, problem solving and confidence that helps them take risks to get to the next big place.

[Read more...]

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Death By Consumption

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In this stunning presentation, Wall Street bank Credit Suisse gives us a candid look into the harmful role that sugar plays in our lives. Sugar consumption has increased by 45% in the last 30 years and makes up 17% of our diet, accounting for $470 billion towards the global health care system (nearly 10% to be exact).

And which country consumes the most sugar? The answer can be found below.

 

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The Largest GIF

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INSA is back yet again with one of his famous animated GIF-ITIs. This time with MADSTEEZ of their 8-story (120ft) mural for Pow! Wow! Taiwan, the largest in the country and the worlds biggest GIF-ITI piece yet! Our minds continue to be blown.

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Photo of Day…

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#TheSmileProject is Back

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Hey Friends!! We are excited to announce that #TheSmileProject is back!! This is the second year of this Outdoor Carnival and we are always looking to be platforms for small businesses and non-profit organizations.

If you have a small business, and/or a non-profit organization and you would like to be involved…Please email info@broccolicity.com for more info!!!

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Know Your Microwave

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A Dose of Hajime Sorayama

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Hajime Sorayama is a Japanese illustrator, known for his precisely detailed, erotic airbrush portrayals of women and feminine robots- and one of my all time favorite erotic artists. He often uses ideas from pin-up art, and re-creates them as furutistic chrome-plated gynoids in suggestive poses. [Read more...]

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