Yesterday saw the launch of the first Flyknit Collective workshop at 1948. Kicking off with “Sustainability”, our eager participants had an introduction to the week via a think tank discussion on sustainability in public and private space.
Upon arrival, our 30 participants were greeted with a work pack that included a sketchbook, t-shirt, and Nike Fuelband, arming them with everything they needed for the week. We started with a presentation on with the ins and out of Nike’s Flyknit technology – the group were informed of the process of making the shoe from idea to conception and we also focussed on its Zero Waste ethos. The group were then excited to be set up on Nike Fuel, checking out the 1948 space and generally getting to know each other. They shared their entries for the sustainability challenge which was to ‘Illustrate A Change You Want To See In Your Streets’ and settled down for the think tank discussion with the innovators who will be guiding them through the sustainability workshop week.
Architects We Made That, communications designer Alice Moloney, illustrator Daniel Frost, sports instructor Chaka Clarke, photographer James Pearson-Howes and our very special guest, Nike’s own Dave Cobban, who works within the Sustainable Business & Innovation department, all gathered around the table with the participants to discuss ‘Unleashing the potential of everyday surroundings through sports and creativity’. Cobban led the debate with with the innovators and participants alike, all contributing to the discussion about the effects of sustainability, what it meant to them, and the effects it has within their own environment, the brand and beyond.
About admin
